![]() ![]() What’s the long term solution? A premium product that is far from what you signed up for. While free CRM software may seem like the perfect, risk-free solution for “right now”, keep in mind that these solutions are designed to be temporary. ![]() This is particularly risky when you’re in the business of sales where every minute and conversation counts. That’s because organizational change, however small, is costly and time consuming. Investing in CRM software is risky, even when it’s free. They are said to offer the same great benefits without the cost and risk of paying for robust features. This not only appeals to our budget books, but to the loss-averse human mind that places more value on losses (including cash) than it does on gains (even when you get great value for your money).įree software, for example, is often sold as a simplified version of the real deal. This behavioral phenomenon occurs when we see big zeros on a product or service, making its intrinsic value skyrocket from our, sorry to say, irrational perspective.Īdvertising something as free is therefore an excellent way to communicate added artificial value, particularly because we perceive free things as low-risk. We like the word free because of something called the Zero Price Effect. Behavioral economists have spent decades analyzing the effects of this magical four-letter word, and how even the savviest buyers are bamboozled into using inferior tools that cost more time and money in the long haul. Free stuff is tough to resist, and that’s not your fault.
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